A pink SOA Testje sign on a brick facade ← Index

09 · Identity, web · 2023

SOA Testje

Role

Lead designer, web designer and developer

Client

SOA Testje, Amsterdam

About the project

For SOA Testje, I developed the brand identity and designed the website to make sexual health communication clear and approachable.

The visual language balances professionalism with accessibility, reducing stigma through direct and structured design. I translated medical services into a user friendly digital platform focused on clarity, trust, and ease of access.

I was responsible for the complete visual identity, from concept to final execution, working closely with the stakeholders throughout.

SOA Testje stationery on pink
Fig. 1SOA Testje stationery on pink
Pages of the brand guidelines fanned out on pink
Fig. 2Pages of the brand guidelines fanned out on pink
A pink SOA Testje sign on a brick facade
Fig. 3A pink SOA Testje sign on a brick facade
A tablet showing the SOA Testje website
Fig. 4A tablet showing the SOA Testje website